Jeff Walker's openness and his honest approach in his Product Launch Formula 3 review of several disasters he was involved in sold me on his package. The point of his video is not that the formula is prone to disasters, of course, but that it is designed around the concept that something will always go wrong, so you must set up a system with built-in resiliency. He calls this the Product Launch Parachute. Setting up a plan so that no single point of failure can wreck the whole project is just smart and for something as complex and important as a product launch, anything less is inexcusable, really.
Any worthwhile Product Launch Formula 3 review should consider the other theme in Jeff's great videos: "You can do it too." In his iPhone 4 launch evaluation video he looks at the similarities between Apple's successful marketing campaign leading up to the release of the new iPhone 4. It turns out that large parts of what the Product Launch Formula reveals follow the same pattern that we see in the iPhone launch. In his "disasters" video, we learn how an entrepreneur with no knowledge of marketing turned his life around by following the formula. Far from being a stack of cold, clinical procedures, the package encourages users to succeed as it shows the steps to do so.
I absorbed much of the free information offered by Jeff in researching this Product Launch Formula 3 review and found it useful and encouraging, even if it is part of the machinery of the launch itself. From a self-respect point of view, it is refreshing to see a system that is more than a series of nasty tripwires and crude cliffhangers. Selling products is really not difficult, but it becomes much easier when you can enjoy giving away useful free information as part of the sale.
The practice of offering giveaways to entice customers to buy is hardly a new idea. Department stores have employed the strategy of 'loss-leaders' for a long time, for example. What I noticed in my Product Launch Formula 3 review is that Jeff teaches more about building a bond with your customers and using that to ensure the sale; the specific mechanism used to forge that bond is not what is important in this case. This strategy allows even people with very small (albeit well-tended) mailing lists to create successful launches. From there, the sky is the limit, since each launch builds the list of interested prospects.
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