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Tuesday, November 27, 2012

Your New Product Launch - Have You Forgotten to Run Through Those Vital Check Lists?

So you have done the best job you can on creating your shiny new product. You've bought all the others and made a fair comparison. Your product launch team is pulling together and you're just about ready to go into pre-launch... or so you think! I only have one question " Have you been thorough with your pre-launch checks?"

If not, you will certainly have problems which you could have avoided

Any experienced product launch manager will tell you that checking all your systems before your new product launch starts is vital

For instance, have you actually spoken to your merchant account manager and told him what is about to happen? He is a key figure in your launch marketing team. You have to make sure he is 'on your side'

If you're running a big product launch with lots of affiliates, then they need to know that you have done the necessary checks. In fact, hiring a product launch manager will give them the confidence to mail for you and mail hard because they will know that the pre-launch checks will have been done. We use 11 check list each with 30 items to tick off.

Credibility is key. It creates confidence and enthusiastic support. Launch marketing done professionally will ensure a champagne launch day. Done badly, it will mean cold coffee and more stress than you can imagine

What happens if your shopping cart melts under the load of transactions? Are you sure you're using the right one? Have you checked? If not, you could be in for a big surprise and a lot of unhappy customers.

Support tickets will flood in and your product launch support desk will be overwhelmed. You'll have to hire in more staff to deal with the mess. Your affiliate manager will face a deluge of complaints... and it all could have been avoided, if only you had taken the time to do those checks.

It pays to have an experienced team around you. Each and every individual will be under more stress than they normally encounter in a month. They need to have a plan B for every situation.

Get your product launch badly wrong and the quality of your product will count for nothing. Your bottom line will be flat lining.

You owe it to yourself to get this right. You deserve a vacation. There's very little between success and failure. Make sure your launch is a success

Before you do, think through your post launch sequence. Do you have a stick strategy? Are your unannounced bonuses really stellar? Is your fulfillment house up to speed? Now is the time to check and re-check

Life is about to get very exciting. You're about to make one giant step forward... Enjoy!

Launching A New Product? 5 Necessary Questions to Ask Do You Have a Product Launch Strategy? Product Launch Copywriting Requirements Suggestions to Launching a New Business - Discover Why It Should Start Online! What Is Kajabi? 5 Website Savvy, Yet Simple Steps to Launch Your Product or Service

All These Pre-Launches!

I really don't know about all this pre-launch hype. It seems there isn't a site that just says, we are open. Join today. They always start off with a pre-launch. Some sites seem like they are forever in the pre-launch state.

What do you do when you are introduced to one? Are you usually interested, thinking, WOW, I am getting in before the general public does. Or do you feel you are being coaxed into something that is most likely already full. You would still be number 111000000 to sign up.

Many even guarantee you a downline, once you upgrade. They don't say you will have enough to pay your fees. That's the hidden subject. Or that you will have an upgraded downline. Only that you will have one.

I have been done in by these one time too many. I join. I upgrade thinking that is the only way to make it pay. Then I spend two or three months working at it really hard, only to find, I am only making the top members monthly payments.

Maybe I am losing out on some really good sites, but, I just cannot join any more pre-launches. I feel they are only getting me to join to support their top members. If I do join, I will not upgrade until I feel the place out better.

I think you should always take your time and check a place out before upgrading. Make sure it's for you.

Don't just grab at a pre-launch thinking you will be getting in ahead of everyone. They say it will open to the public on such and such a date, well, how did you hear about it if not open to public?

There are some really good sites out there. You need to do a careful research of each one unless a trusted person refers you. I love it when I know the person and I know they won't lead me wrong.

You do need to give a site a few months, really more then that before giving up. It takes a few months just to get things rolling.

As far as pre-launch goes, I think I would rather join later after all the little fixes are complete and the site is running smooth. If I can assure people it works, I will get my downline. I have a reputation for only referring people to things that work. I don't promote till I know.

So how do you handle a pre-launch? I am curious.

Launching A New Product? 5 Necessary Questions to Ask Do You Have a Product Launch Strategy? Product Launch Copywriting Requirements Suggestions to Launching a New Business - Discover Why It Should Start Online! What Is Kajabi? I Have a New Product Now - How Can I Sell It Online?

Unlock the Code to Successful Joint Ventures

There is a famous saying that states that if you stand on the shoulder of the giants you get to see farther and wider. This is the principle of leverage or using the resources of others to catapult your own success. Joint Venture agreements are widely used by the masters of the internet marketing world to expand their own influence while sharing their own resources with another person for mutual benefit. In a successful Joint Venture team, both or all of the parties involved usually has similar resources and level of influence.

However, with some insider tricks anyone can get into a successful joint JV Partnership with any established internet marketer by learning some powerful joint venture secrets. There are several obvious reasons why someone would go for a JV Agreement with another marketer. Let's take a look at some of them.

#1: Customer Database

The JV Partner usually has a large database of customers and prospects and by performing a joint venture, anyone can tap into this huge repertoire of potential prospects and gain new customers and list subscribers at the same time. Without a joint venture, it is impossible to tap into this huge resource.

#2: Working Relationship

It is good to enter into a Joint Venture to be able to tap into the mutually beneficial working relationship during the duration of the joint venture project. This working relationship can grow into a long term partnership which would result in maximum benefit for both parties.

#3: Credibility

Entering into a JV with an established name gives you instant credibility and puts you in a more favorable light in the eyes of the audience. You can obtain leverage on the partners influence and put yourself at the level they currently enjoy. It is easier to sell to a familiar audience who places their trust on your JV Partner than trying to break into new market on your own.

#4: List Building

Having a joint venture partner also gives you the opportunity to build your own list. Having a highly targeted list allows you to sell over and over again to this group of customers. This is a great investment that everyone who is interested in becoming successful in internet marketing should work upon.

#5: Exposure

If you strike upon a deal with a JV Partner, it is possible to gain massive exposure and promote yourself and your offers to this group of existing buyers. This is important for your online business and lets you enjoy instant credibility and potential success with the venture deal.

Getting potential partners to agree to your proposal and team up with you is another story. There are some powerful JV Secrets that have been used by the masters in this industry which can help you to get the big players to say yes to their joint venture offers. If you learn the secrets of the masters, you will win the war of internet marketing. To be successful in setting up joint ventures, you need to discover the secrets how the experts achieve that goal and apply it diligently in your own personal ventures.

Launching A New Product? 5 Necessary Questions to Ask Do You Have a Product Launch Strategy? Product Launch Copywriting Requirements Suggestions to Launching a New Business - Discover Why It Should Start Online! What Is Kajabi? Infoprenuer Ideas: Little Niche Sites Will Keep You Poor

How to Launch a Product Successfully

Product launching is not so difficult, but for successful results various strategies has to be applied. There are numerous entrepreneurs in this world, who have lost so many dollars by launching a new product. The reason is that they had failed to apply the right strategies.

This problem is there with every small scale business people and beginners. They just launch a product, promote it through social networking sites such as Twitter, Facebook, MySpace and wait for the result. It is an accepted fact that this types of promotion is essential, but this alone cannot fetch you profit.

It is very important to advertise your product even before few months it comes to the market. You can use the same social networking sites for this purpose. You should provide great hype to your product, even before it is launched. This should be conveyed to millions of people through social networking sites. You should also update the developments on the product and the date it is going to be in the market. You should ask them to give feedback and tips on the product. You can also use the powerful tool YouTube, through which you should explain all the plus of your product through a video demo. Door to door campaign will also have great impact in promoting the product. So, this hype will create anxiety in people and they will be waiting for the day of the product to be launched.

If you have a website, you can promote it through your affiliate marketers. Explain your affiliate marketers about your product, so that they should be able to answer any query related to the product. Affiliate marketers can be highly utilized in this prelaunch product promotion.

So, when this product comes to the market with this hype, there will be huge response in the audience. You can use the same techniques and strategies while launching the product also. Always ask for the feedback of the customer about the product. This will create confidence on your product. In case if there is compliant from any of your customer solve it as quickly as possible. In this way your product will get more popularity.

So, you need to spend few months at least to popularize your product that is going to be in the market. If your product is launched all of sudden without prior notice, people may not consider it as a worthy one. It takes some months to understand the utility of your product. By that time another product would have come to the market diminishing the quality of your product. So, prelaunch promotion is the key behind the success of a new product.

Your Guide to Product Launches

Jeff Walker's openness and his honest approach in his Product Launch Formula 3 review of several disasters he was involved in sold me on his package. The point of his video is not that the formula is prone to disasters, of course, but that it is designed around the concept that something will always go wrong, so you must set up a system with built-in resiliency. He calls this the Product Launch Parachute. Setting up a plan so that no single point of failure can wreck the whole project is just smart and for something as complex and important as a product launch, anything less is inexcusable, really.

Any worthwhile Product Launch Formula 3 review should consider the other theme in Jeff's great videos: "You can do it too." In his iPhone 4 launch evaluation video he looks at the similarities between Apple's successful marketing campaign leading up to the release of the new iPhone 4. It turns out that large parts of what the Product Launch Formula reveals follow the same pattern that we see in the iPhone launch. In his "disasters" video, we learn how an entrepreneur with no knowledge of marketing turned his life around by following the formula. Far from being a stack of cold, clinical procedures, the package encourages users to succeed as it shows the steps to do so.

I absorbed much of the free information offered by Jeff in researching this Product Launch Formula 3 review and found it useful and encouraging, even if it is part of the machinery of the launch itself. From a self-respect point of view, it is refreshing to see a system that is more than a series of nasty tripwires and crude cliffhangers. Selling products is really not difficult, but it becomes much easier when you can enjoy giving away useful free information as part of the sale.

The practice of offering giveaways to entice customers to buy is hardly a new idea. Department stores have employed the strategy of 'loss-leaders' for a long time, for example. What I noticed in my Product Launch Formula 3 review is that Jeff teaches more about building a bond with your customers and using that to ensure the sale; the specific mechanism used to forge that bond is not what is important in this case. This strategy allows even people with very small (albeit well-tended) mailing lists to create successful launches. From there, the sky is the limit, since each launch builds the list of interested prospects.

Build an Army of Raving Fans For Your Next Product Launch - It's a Snap

There's a brand which makes the most sought after and stylish laptops and mobiles that the world has ever seen. Each new digital wonder it brings to market is a phenomenon. I guess you noticed, right?

When the digital phenomenon goes on sale for the first time, just about everyone wants to buy one. So much so that their shops are overwhelmed with raving fans pushing money into the till. That happens because the product launch team have done some very careful strategising and in the process have put together a compelling offer.

Here's an outline of what's involved...

It all starts about 31 days before product goes on sale, when the rumor mill is stimulated by some subtly placed leaks to 'reliable' sources. These are of course denied by senior company officials. However, once you pour fuel on a fire it is hard to put out. Finally under mounting pressure from the media and pro bloggers, the CEO plays it straight for once and confirms that they will launch a new life changing product but he can't say more for the moment.

This stokes up the fires of desire amongst raving fans who follow the company and its world famous CEO as if it was a rock band. Leaks now are drip fed to the hungry crowd. As excitement build and builds, the rumor mill moves into overdrive as questions multiply about gizmo's features, price, design and release date. You just have to look at Twitter, Facebook and an army of blogs to know that the market is waiting with baited breath for each new snippet of info.

At one minute to midnight, a series of images are released which burn through the online community like an uncontrollable bush fire. Everyone is raving about the design and speculation about the price reaches fever pitch.

The product launch strategy is achieving sparkling results...

It seems that everyone who is anyone is talking about this enthralling product, even your friends. You start tweeting about it too when you discover a 'secret' cut-the-line link. No more waiting in line for you and instant cred for you for telling your mates.

Then the CEO says that we have a one hour window to buy before the shopping cart opens to the whole world. The CEO says that supply of the product is strictly limited. They just cannot make enough to sate the apparent demand. Those who want to buy better do so quickly.

You stay up all night waiting for that precious cut-the-line link. It arrives. Click. You're in. You don't even read the sales letter. You go straight to the 'Buy Now' button. Yes. You've got one... Success

The CEO is obviously a product launch supremo. He's done launches before so this one will make him richer still.

Launching A New Product? 5 Necessary Questions to Ask Do You Have a Product Launch Strategy? Product Launch Copywriting Requirements Suggestions to Launching a New Business - Discover Why It Should Start Online! What Is Kajabi? Infoprenuer Ideas: Little Niche Sites Will Keep You Poor