How to Find a Winning Product to Market Online

You have identified your market and niche. You have learned about the market and niche, have done some market research on the interests and problems people have in this specific market you have chosen. Now it is time to

find out who the biggest players in terms of products are in this niche; check out what they offer; chose among the offering the product or service you prefer and feel most comfortable with and optimize this for your success!

Finding the main players is quite easy as it is enough to type in your main keywordphrase into Google and see what organic results pop up. So, if we chose as example the market niche of skiing and have decided to start off with the sub niche and branch of "helmets for skiing", this is exactly what you would type into Google to find out the number one online sales point for ski helmets.

In general, speaking about products, you need to make a clear difference between physical products (as the helmets in the above example) and information products. Quite often online marketers prefer offering information products mainly. This has a few reasons:

You do not have to keep any stock; You do not have to bother about logistics nor costs of sending the products to people; People can get their purchase immediately, by simply downloading (in most of the cases) what they had ordered; It is fast and very cost effective: it might take you even US$15k to create an information product, but once it is done, up and running, there is basically no more cost involved - so it becomes highly profitable to you and your business.

Some niches might though request physical products to market; you might have your own creation which is a physical product. Learn from the best in your niche to see how they manage it and become even more successful than they are.

Be it a physical or an information product that you chose, make sure to

find the big players in your niche; opt-in to their list; read and check all they have; make a list of all the things you like and what does not appeal to you; Buy from them if possible or at least consider doing so; Do a small market test before deciding on one specific product or service and a detailed marketing plan and strategy to run. Launching A New Product? 5 Necessary Questions to Ask   Do You Have a Product Launch Strategy?   Product Launch Copywriting Requirements   Suggestions to Launching a New Business - Discover Why It Should Start Online!   What Is Kajabi?