The best tip I have ever received from a very successful online marketer is this one: When you have created any online product, make sure you are using the correct product launch formula. Because, just as the title suggests, use the 'Hope Formula' and you might end up at a point you really didn't want to be at - ever.
So what do I mean with this? Basically, there are two ways how you can launch a new product into the internet marketing world, the right way and the wrong way. Or: The old way and the new way. Or: Using Hope Marketing or the Product Launch Formula.
Are you old enough to remember how we used to launch new products in the olden days? It included writing a good sales letter with a captivating headline, a great story and useful content. Then you would state the benefits of the product and why your customer just can't say 'no' to the offer. Further you would deliver some proof, usually in the form of testimonials. Then you would spell out your guarantee, to make sure people understand that they can't get it wrong if they buy your product and finally you would include the call to action.
Now all you had to do was to buy a list or ideally have some sort of list already and then send the sales letter out, either via snail mail or via email. Just in case you are laughing, that really was the way how new products used to be launched. And yes, you are right to laugh. Because if you would rely on this 'Hope Technique' these days - hope that people will actually open your email or open the letter - you just know that you wouldn't make a living on the internet at all. Think about it, these people don't really know you, so why should they open your message in the first place?
Let's have a look and understand how the new formula will help you to cause a Tsunami in sales and a comfortable living through internet marketing. The most important difference is that instead of putting all our hope in an amazing sales letter that we then hope will get opened and read and leads to action on behalf of your contact, we now know that the money is not in the product any longer, but in the list and to be precise, in the relationship that you have with your list. So what does that mean?
If you build a responsive list of followers you can make sure every new product launch is a success, often it doesn't even matter if the sales letter is not as good as it could be. The important thing now is trust. If you have looked after your list, you know they trust you. If you put out great content to your list on a regular basis, they are gagging to receive your next message and if you then come up with a new product, you can be sure that your followers want to support you.
So there you have it, the new way of launching products on the internet is through the product launch formula of building and maintaining and then marketing to a responsive list. Make sure you look after the contacts on your list and you can be sure that they will look after you.
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