Tuesday, November 27, 2012

Get the Most Out of a Giveaway Secret Product Promotion


Traffic and List building go hand in hand and to get the best results with sign-ups, sales and website visitors in the shortest time is a big goal for many marketers and that is why they are using JV giveaway events as an effective stating place. There are many ways to speed up your web presence. To name just the most popular ones:

- Social networking sites

- Blogging

- Article writing and spreading them widely

- Video and Audio marketing

- Pay per click ads

- Ezine ads and press releases

- Newsletters

- and more...

From my own personal results, I can say that no one of the mentioned methods are so effective as the giveaway events itself, which are usually offered by senior and well established marketers for a defined and limited time only. There is always a free and paid option for contributors and members.

Free is okay for checking out but it is much too hard work to promote the event until you get enough referral points to upload your product. You need to spend some money here therefore, but my personal results show that you can easily improve your list by 200 to 400 or even more new subscribers if your giveaway product is in demand and professionally offered through your squeeze page. Depending on the cost of the event, you will come out with a price in a range of $ 0.50 (50 cents) to $ 0.10 (10 cents) per new subscriber.

This seems eventually expensive at the first impression. However imagine the selling potential you get once all these new subscribers are on your list and start getting your further eCourses, special offers, newsletters and promotions. You can gently build up your positive relationship and profit for a long time from the links you have placed inside your mails for own or affiliate products. Therefore you will have recovered your investment in a giveaway within a short time only.

Once you have signed up to a first class giveaway event, you need to make full use of the whole promotion machinery on your own, using all the above mentioned tools plus whatever you think will create additional traffic for the site and finally to your product. That means you need to be prepared and have a plan how to proceed from the first day the event runs. Do not slow down; work on your traffic every day as long as the giveaway event runs.

Here are some ideas:

- Draw a Mind Map and write down all your tools you can actively use

- Create several short promotional texts to use on Social Networking Sites

- Write 3-5 different articles you can use for your Blog and Article Directories

- Save all your effort and promotion power to start the different campaigns on the opening day

- Prepare 3 Broadcasts to your list which you spread over the running time of the event

- Use all the tools your giveaway partner offers to promote the event

- Check what works and intensify these promotions for still better results

I think you get the picture. Most important is to be well prepared in advance and to remain under high tension during the whole giveaway event. Check your results from the tools you have implemented and reinforce or refine them. You need to have some tracking in place in order to know which promotions work best for you.

Also very important: stay in close contact with the organizers of the giveaway event. They themselves have an interest in high traffic and sign-up rates. They will gladly assist you with more inside information, tips and tricks or even help you to set up everything if you are new to this kind of online marketing.

Conclusion

If you are new to giveaway events, you first want to start with a free sign-up to learn and check out. You also want to learn more about the mechanism of such events by reading through the giveaway secrets eBooks and free information you can find online. Just do a small search and you will get plenty of links to check.

Once you are more familiar with the system, you should however pay the fee and upload 3-5 good and in demand products to see your subscriber list growing every day. Start promoting gently during the pre-launch phase and give full power with all your tools the day the event opens doors. Use the time between your sign up (as early as possible!) and prepare all your texts, ads, articles and email broadcasts. Write down a short action script what you want to do and promote every day. This is your sure-fire way to a secret giveaway success.

Take the chance and get it done. Good luck!

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