So you have done the best job you can on creating your shiny new product. You've bought all the others and made a fair comparison. Your product launch team is pulling together and you're just about ready to go into pre-launch... or so you think! I only have one question " Have you been thorough with your pre-launch checks?"
If not, you will certainly have problems which you could have avoided
Any experienced product launch manager will tell you that checking all your systems before your new product launch starts is vital
For instance, have you actually spoken to your merchant account manager and told him what is about to happen? He is a key figure in your launch marketing team. You have to make sure he is 'on your side'
If you're running a big product launch with lots of affiliates, then they need to know that you have done the necessary checks. In fact, hiring a product launch manager will give them the confidence to mail for you and mail hard because they will know that the pre-launch checks will have been done. We use 11 check list each with 30 items to tick off.
Credibility is key. It creates confidence and enthusiastic support. Launch marketing done professionally will ensure a champagne launch day. Done badly, it will mean cold coffee and more stress than you can imagine
What happens if your shopping cart melts under the load of transactions? Are you sure you're using the right one? Have you checked? If not, you could be in for a big surprise and a lot of unhappy customers.
Support tickets will flood in and your product launch support desk will be overwhelmed. You'll have to hire in more staff to deal with the mess. Your affiliate manager will face a deluge of complaints... and it all could have been avoided, if only you had taken the time to do those checks.
It pays to have an experienced team around you. Each and every individual will be under more stress than they normally encounter in a month. They need to have a plan B for every situation.
Get your product launch badly wrong and the quality of your product will count for nothing. Your bottom line will be flat lining.
You owe it to yourself to get this right. You deserve a vacation. There's very little between success and failure. Make sure your launch is a success
Before you do, think through your post launch sequence. Do you have a stick strategy? Are your unannounced bonuses really stellar? Is your fulfillment house up to speed? Now is the time to check and re-check
Life is about to get very exciting. You're about to make one giant step forward... Enjoy!
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