Your New Product Launch - Have You Forgotten to Run Through Those Vital Check Lists?

So you have done the best job you can on creating your shiny new product. You've bought all the others and made a fair comparison. Your product launch team is pulling together and you're just about ready to go into pre-launch... or so you think! I only have one question " Have you been thorough with your pre-launch checks?"

If not, you will certainly have problems which you could have avoided

Any experienced product launch manager will tell you that checking all your systems before your new product launch starts is vital

For instance, have you actually spoken to your merchant account manager and told him what is about to happen? He is a key figure in your launch marketing team. You have to make sure he is 'on your side'

If you're running a big product launch with lots of affiliates, then they need to know that you have done the necessary checks. In fact, hiring a product launch manager will give them the confidence to mail for you and mail hard because they will know that the pre-launch checks will have been done. We use 11 check list each with 30 items to tick off.

Credibility is key. It creates confidence and enthusiastic support. Launch marketing done professionally will ensure a champagne launch day. Done badly, it will mean cold coffee and more stress than you can imagine

What happens if your shopping cart melts under the load of transactions? Are you sure you're using the right one? Have you checked? If not, you could be in for a big surprise and a lot of unhappy customers.

Support tickets will flood in and your product launch support desk will be overwhelmed. You'll have to hire in more staff to deal with the mess. Your affiliate manager will face a deluge of complaints... and it all could have been avoided, if only you had taken the time to do those checks.

It pays to have an experienced team around you. Each and every individual will be under more stress than they normally encounter in a month. They need to have a plan B for every situation.

Get your product launch badly wrong and the quality of your product will count for nothing. Your bottom line will be flat lining.

You owe it to yourself to get this right. You deserve a vacation. There's very little between success and failure. Make sure your launch is a success

Before you do, think through your post launch sequence. Do you have a stick strategy? Are your unannounced bonuses really stellar? Is your fulfillment house up to speed? Now is the time to check and re-check

Life is about to get very exciting. You're about to make one giant step forward... Enjoy!

Launching A New Product? 5 Necessary Questions to Ask   Do You Have a Product Launch Strategy?   Product Launch Copywriting Requirements   Suggestions to Launching a New Business - Discover Why It Should Start Online!   What Is Kajabi?   5 Website Savvy, Yet Simple Steps to Launch Your Product or Service   

All These Pre-Launches!

I really don't know about all this pre-launch hype. It seems there isn't a site that just says, we are open. Join today. They always start off with a pre-launch. Some sites seem like they are forever in the pre-launch state.

What do you do when you are introduced to one? Are you usually interested, thinking, WOW, I am getting in before the general public does. Or do you feel you are being coaxed into something that is most likely already full. You would still be number 111000000 to sign up.

Many even guarantee you a downline, once you upgrade. They don't say you will have enough to pay your fees. That's the hidden subject. Or that you will have an upgraded downline. Only that you will have one.

I have been done in by these one time too many. I join. I upgrade thinking that is the only way to make it pay. Then I spend two or three months working at it really hard, only to find, I am only making the top members monthly payments.

Maybe I am losing out on some really good sites, but, I just cannot join any more pre-launches. I feel they are only getting me to join to support their top members. If I do join, I will not upgrade until I feel the place out better.

I think you should always take your time and check a place out before upgrading. Make sure it's for you.

Don't just grab at a pre-launch thinking you will be getting in ahead of everyone. They say it will open to the public on such and such a date, well, how did you hear about it if not open to public?

There are some really good sites out there. You need to do a careful research of each one unless a trusted person refers you. I love it when I know the person and I know they won't lead me wrong.

You do need to give a site a few months, really more then that before giving up. It takes a few months just to get things rolling.

As far as pre-launch goes, I think I would rather join later after all the little fixes are complete and the site is running smooth. If I can assure people it works, I will get my downline. I have a reputation for only referring people to things that work. I don't promote till I know.

So how do you handle a pre-launch? I am curious.

Launching A New Product? 5 Necessary Questions to Ask   Do You Have a Product Launch Strategy?   Product Launch Copywriting Requirements   Suggestions to Launching a New Business - Discover Why It Should Start Online!   What Is Kajabi?   I Have a New Product Now - How Can I Sell It Online?   

Unlock the Code to Successful Joint Ventures

There is a famous saying that states that if you stand on the shoulder of the giants you get to see farther and wider. This is the principle of leverage or using the resources of others to catapult your own success. Joint Venture agreements are widely used by the masters of the internet marketing world to expand their own influence while sharing their own resources with another person for mutual benefit. In a successful Joint Venture team, both or all of the parties involved usually has similar resources and level of influence.

However, with some insider tricks anyone can get into a successful joint JV Partnership with any established internet marketer by learning some powerful joint venture secrets. There are several obvious reasons why someone would go for a JV Agreement with another marketer. Let's take a look at some of them.

#1: Customer Database

The JV Partner usually has a large database of customers and prospects and by performing a joint venture, anyone can tap into this huge repertoire of potential prospects and gain new customers and list subscribers at the same time. Without a joint venture, it is impossible to tap into this huge resource.

#2: Working Relationship

It is good to enter into a Joint Venture to be able to tap into the mutually beneficial working relationship during the duration of the joint venture project. This working relationship can grow into a long term partnership which would result in maximum benefit for both parties.

#3: Credibility

Entering into a JV with an established name gives you instant credibility and puts you in a more favorable light in the eyes of the audience. You can obtain leverage on the partners influence and put yourself at the level they currently enjoy. It is easier to sell to a familiar audience who places their trust on your JV Partner than trying to break into new market on your own.

#4: List Building

Having a joint venture partner also gives you the opportunity to build your own list. Having a highly targeted list allows you to sell over and over again to this group of customers. This is a great investment that everyone who is interested in becoming successful in internet marketing should work upon.

#5: Exposure

If you strike upon a deal with a JV Partner, it is possible to gain massive exposure and promote yourself and your offers to this group of existing buyers. This is important for your online business and lets you enjoy instant credibility and potential success with the venture deal.

Getting potential partners to agree to your proposal and team up with you is another story. There are some powerful JV Secrets that have been used by the masters in this industry which can help you to get the big players to say yes to their joint venture offers. If you learn the secrets of the masters, you will win the war of internet marketing. To be successful in setting up joint ventures, you need to discover the secrets how the experts achieve that goal and apply it diligently in your own personal ventures.

Launching A New Product? 5 Necessary Questions to Ask   Do You Have a Product Launch Strategy?   Product Launch Copywriting Requirements   Suggestions to Launching a New Business - Discover Why It Should Start Online!   What Is Kajabi?   Infoprenuer Ideas: Little Niche Sites Will Keep You Poor   

How to Launch a Product Successfully

Product launching is not so difficult, but for successful results various strategies has to be applied. There are numerous entrepreneurs in this world, who have lost so many dollars by launching a new product. The reason is that they had failed to apply the right strategies.

This problem is there with every small scale business people and beginners. They just launch a product, promote it through social networking sites such as Twitter, Facebook, MySpace and wait for the result. It is an accepted fact that this types of promotion is essential, but this alone cannot fetch you profit.

It is very important to advertise your product even before few months it comes to the market. You can use the same social networking sites for this purpose. You should provide great hype to your product, even before it is launched. This should be conveyed to millions of people through social networking sites. You should also update the developments on the product and the date it is going to be in the market. You should ask them to give feedback and tips on the product. You can also use the powerful tool YouTube, through which you should explain all the plus of your product through a video demo. Door to door campaign will also have great impact in promoting the product. So, this hype will create anxiety in people and they will be waiting for the day of the product to be launched.

If you have a website, you can promote it through your affiliate marketers. Explain your affiliate marketers about your product, so that they should be able to answer any query related to the product. Affiliate marketers can be highly utilized in this prelaunch product promotion.

So, when this product comes to the market with this hype, there will be huge response in the audience. You can use the same techniques and strategies while launching the product also. Always ask for the feedback of the customer about the product. This will create confidence on your product. In case if there is compliant from any of your customer solve it as quickly as possible. In this way your product will get more popularity.

So, you need to spend few months at least to popularize your product that is going to be in the market. If your product is launched all of sudden without prior notice, people may not consider it as a worthy one. It takes some months to understand the utility of your product. By that time another product would have come to the market diminishing the quality of your product. So, prelaunch promotion is the key behind the success of a new product.

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Your Guide to Product Launches

Jeff Walker's openness and his honest approach in his Product Launch Formula 3 review of several disasters he was involved in sold me on his package. The point of his video is not that the formula is prone to disasters, of course, but that it is designed around the concept that something will always go wrong, so you must set up a system with built-in resiliency. He calls this the Product Launch Parachute. Setting up a plan so that no single point of failure can wreck the whole project is just smart and for something as complex and important as a product launch, anything less is inexcusable, really.

Any worthwhile Product Launch Formula 3 review should consider the other theme in Jeff's great videos: "You can do it too." In his iPhone 4 launch evaluation video he looks at the similarities between Apple's successful marketing campaign leading up to the release of the new iPhone 4. It turns out that large parts of what the Product Launch Formula reveals follow the same pattern that we see in the iPhone launch. In his "disasters" video, we learn how an entrepreneur with no knowledge of marketing turned his life around by following the formula. Far from being a stack of cold, clinical procedures, the package encourages users to succeed as it shows the steps to do so.

I absorbed much of the free information offered by Jeff in researching this Product Launch Formula 3 review and found it useful and encouraging, even if it is part of the machinery of the launch itself. From a self-respect point of view, it is refreshing to see a system that is more than a series of nasty tripwires and crude cliffhangers. Selling products is really not difficult, but it becomes much easier when you can enjoy giving away useful free information as part of the sale.

The practice of offering giveaways to entice customers to buy is hardly a new idea. Department stores have employed the strategy of 'loss-leaders' for a long time, for example. What I noticed in my Product Launch Formula 3 review is that Jeff teaches more about building a bond with your customers and using that to ensure the sale; the specific mechanism used to forge that bond is not what is important in this case. This strategy allows even people with very small (albeit well-tended) mailing lists to create successful launches. From there, the sky is the limit, since each launch builds the list of interested prospects.

Launching A New Product? 5 Necessary Questions to Ask   Do You Have a Product Launch Strategy?   Product Launch Copywriting Requirements   Suggestions to Launching a New Business - Discover Why It Should Start Online!   What Is Kajabi?   5 Website Savvy, Yet Simple Steps to Launch Your Product or Service   

Build an Army of Raving Fans For Your Next Product Launch - It's a Snap

There's a brand which makes the most sought after and stylish laptops and mobiles that the world has ever seen. Each new digital wonder it brings to market is a phenomenon. I guess you noticed, right?

When the digital phenomenon goes on sale for the first time, just about everyone wants to buy one. So much so that their shops are overwhelmed with raving fans pushing money into the till. That happens because the product launch team have done some very careful strategising and in the process have put together a compelling offer.

Here's an outline of what's involved...

It all starts about 31 days before product goes on sale, when the rumor mill is stimulated by some subtly placed leaks to 'reliable' sources. These are of course denied by senior company officials. However, once you pour fuel on a fire it is hard to put out. Finally under mounting pressure from the media and pro bloggers, the CEO plays it straight for once and confirms that they will launch a new life changing product but he can't say more for the moment.

This stokes up the fires of desire amongst raving fans who follow the company and its world famous CEO as if it was a rock band. Leaks now are drip fed to the hungry crowd. As excitement build and builds, the rumor mill moves into overdrive as questions multiply about gizmo's features, price, design and release date. You just have to look at Twitter, Facebook and an army of blogs to know that the market is waiting with baited breath for each new snippet of info.

At one minute to midnight, a series of images are released which burn through the online community like an uncontrollable bush fire. Everyone is raving about the design and speculation about the price reaches fever pitch.

The product launch strategy is achieving sparkling results...

It seems that everyone who is anyone is talking about this enthralling product, even your friends. You start tweeting about it too when you discover a 'secret' cut-the-line link. No more waiting in line for you and instant cred for you for telling your mates.

Then the CEO says that we have a one hour window to buy before the shopping cart opens to the whole world. The CEO says that supply of the product is strictly limited. They just cannot make enough to sate the apparent demand. Those who want to buy better do so quickly.

You stay up all night waiting for that precious cut-the-line link. It arrives. Click. You're in. You don't even read the sales letter. You go straight to the 'Buy Now' button. Yes. You've got one... Success

The CEO is obviously a product launch supremo. He's done launches before so this one will make him richer still.

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Get the Most Out of a Giveaway Secret Product Promotion

Traffic and List building go hand in hand and to get the best results with sign-ups, sales and website visitors in the shortest time is a big goal for many marketers and that is why they are using JV giveaway events as an effective stating place. There are many ways to speed up your web presence. To name just the most popular ones:

- Social networking sites

- Blogging

- Article writing and spreading them widely

- Video and Audio marketing

- Pay per click ads

- Ezine ads and press releases

- Newsletters

- and more...

From my own personal results, I can say that no one of the mentioned methods are so effective as the giveaway events itself, which are usually offered by senior and well established marketers for a defined and limited time only. There is always a free and paid option for contributors and members.

Free is okay for checking out but it is much too hard work to promote the event until you get enough referral points to upload your product. You need to spend some money here therefore, but my personal results show that you can easily improve your list by 200 to 400 or even more new subscribers if your giveaway product is in demand and professionally offered through your squeeze page. Depending on the cost of the event, you will come out with a price in a range of $ 0.50 (50 cents) to $ 0.10 (10 cents) per new subscriber.

This seems eventually expensive at the first impression. However imagine the selling potential you get once all these new subscribers are on your list and start getting your further eCourses, special offers, newsletters and promotions. You can gently build up your positive relationship and profit for a long time from the links you have placed inside your mails for own or affiliate products. Therefore you will have recovered your investment in a giveaway within a short time only.

Once you have signed up to a first class giveaway event, you need to make full use of the whole promotion machinery on your own, using all the above mentioned tools plus whatever you think will create additional traffic for the site and finally to your product. That means you need to be prepared and have a plan how to proceed from the first day the event runs. Do not slow down; work on your traffic every day as long as the giveaway event runs.

Here are some ideas:

- Draw a Mind Map and write down all your tools you can actively use

- Create several short promotional texts to use on Social Networking Sites

- Write 3-5 different articles you can use for your Blog and Article Directories

- Save all your effort and promotion power to start the different campaigns on the opening day

- Prepare 3 Broadcasts to your list which you spread over the running time of the event

- Use all the tools your giveaway partner offers to promote the event

- Check what works and intensify these promotions for still better results

I think you get the picture. Most important is to be well prepared in advance and to remain under high tension during the whole giveaway event. Check your results from the tools you have implemented and reinforce or refine them. You need to have some tracking in place in order to know which promotions work best for you.

Also very important: stay in close contact with the organizers of the giveaway event. They themselves have an interest in high traffic and sign-up rates. They will gladly assist you with more inside information, tips and tricks or even help you to set up everything if you are new to this kind of online marketing.

Conclusion

If you are new to giveaway events, you first want to start with a free sign-up to learn and check out. You also want to learn more about the mechanism of such events by reading through the giveaway secrets eBooks and free information you can find online. Just do a small search and you will get plenty of links to check.

Once you are more familiar with the system, you should however pay the fee and upload 3-5 good and in demand products to see your subscriber list growing every day. Start promoting gently during the pre-launch phase and give full power with all your tools the day the event opens doors. Use the time between your sign up (as early as possible!) and prepare all your texts, ads, articles and email broadcasts. Write down a short action script what you want to do and promote every day. This is your sure-fire way to a secret giveaway success.

Take the chance and get it done. Good luck!

Launching A New Product? 5 Necessary Questions to Ask   Do You Have a Product Launch Strategy?   Product Launch Copywriting Requirements   Suggestions to Launching a New Business - Discover Why It Should Start Online!   What Is Kajabi?   5 Website Savvy, Yet Simple Steps to Launch Your Product or Service   

The Product Launch Formula - Little Known Secrets Revealed

The best tip I have ever received from a very successful online marketer is this one: When you have created any online product, make sure you are using the correct product launch formula. Because, just as the title suggests, use the 'Hope Formula' and you might end up at a point you really didn't want to be at - ever.

So what do I mean with this? Basically, there are two ways how you can launch a new product into the internet marketing world, the right way and the wrong way. Or: The old way and the new way. Or: Using Hope Marketing or the Product Launch Formula.

Are you old enough to remember how we used to launch new products in the olden days? It included writing a good sales letter with a captivating headline, a great story and useful content. Then you would state the benefits of the product and why your customer just can't say 'no' to the offer. Further you would deliver some proof, usually in the form of testimonials. Then you would spell out your guarantee, to make sure people understand that they can't get it wrong if they buy your product and finally you would include the call to action.

Now all you had to do was to buy a list or ideally have some sort of list already and then send the sales letter out, either via snail mail or via email. Just in case you are laughing, that really was the way how new products used to be launched. And yes, you are right to laugh. Because if you would rely on this 'Hope Technique' these days - hope that people will actually open your email or open the letter - you just know that you wouldn't make a living on the internet at all. Think about it, these people don't really know you, so why should they open your message in the first place?

Let's have a look and understand how the new formula will help you to cause a Tsunami in sales and a comfortable living through internet marketing. The most important difference is that instead of putting all our hope in an amazing sales letter that we then hope will get opened and read and leads to action on behalf of your contact, we now know that the money is not in the product any longer, but in the list and to be precise, in the relationship that you have with your list. So what does that mean?

If you build a responsive list of followers you can make sure every new product launch is a success, often it doesn't even matter if the sales letter is not as good as it could be. The important thing now is trust. If you have looked after your list, you know they trust you. If you put out great content to your list on a regular basis, they are gagging to receive your next message and if you then come up with a new product, you can be sure that your followers want to support you.

So there you have it, the new way of launching products on the internet is through the product launch formula of building and maintaining and then marketing to a responsive list. Make sure you look after the contacts on your list and you can be sure that they will look after you.

Launching A New Product? 5 Necessary Questions to Ask   Do You Have a Product Launch Strategy?   Product Launch Copywriting Requirements   Suggestions to Launching a New Business - Discover Why It Should Start Online!   What Is Kajabi?   

How to Find a Winning Product to Market Online

You have identified your market and niche. You have learned about the market and niche, have done some market research on the interests and problems people have in this specific market you have chosen. Now it is time to

find out who the biggest players in terms of products are in this niche; check out what they offer; chose among the offering the product or service you prefer and feel most comfortable with and optimize this for your success!

Finding the main players is quite easy as it is enough to type in your main keywordphrase into Google and see what organic results pop up. So, if we chose as example the market niche of skiing and have decided to start off with the sub niche and branch of "helmets for skiing", this is exactly what you would type into Google to find out the number one online sales point for ski helmets.

In general, speaking about products, you need to make a clear difference between physical products (as the helmets in the above example) and information products. Quite often online marketers prefer offering information products mainly. This has a few reasons:

You do not have to keep any stock; You do not have to bother about logistics nor costs of sending the products to people; People can get their purchase immediately, by simply downloading (in most of the cases) what they had ordered; It is fast and very cost effective: it might take you even US$15k to create an information product, but once it is done, up and running, there is basically no more cost involved - so it becomes highly profitable to you and your business.

Some niches might though request physical products to market; you might have your own creation which is a physical product. Learn from the best in your niche to see how they manage it and become even more successful than they are.

Be it a physical or an information product that you chose, make sure to

find the big players in your niche; opt-in to their list; read and check all they have; make a list of all the things you like and what does not appeal to you; Buy from them if possible or at least consider doing so; Do a small market test before deciding on one specific product or service and a detailed marketing plan and strategy to run. Launching A New Product? 5 Necessary Questions to Ask   Do You Have a Product Launch Strategy?   Product Launch Copywriting Requirements   Suggestions to Launching a New Business - Discover Why It Should Start Online!   What Is Kajabi?   

The Best Ways to Launch a Product Online

Many people failed to launch a product online because they fail to understand the basics of online business marketing. To be successful in product launching you must apply the basics right from the beginning. There are many ways to launch a product online, however, you should choose wisely. Choose a marketing method that you know well and would fit your business.

Below are some ways on how to give your business a boost in product launching.

Submit a Press Release

To market your product, you must submit a press release to popular media sites to expose your product virally. These sites are enough to promote your product to people because millions of people already visit their sites everyday. A well-written release can get you to make money online, expose your company to the masses and most importantly, can give your company the credibility it needs to compete with other companies and businesses.

Join the Club of Affiliate Marketing

Getting people to market your product online is one of the best marketing ways to a product launch. You can give them some percentage of your commission in return. There are hundreds of people out there who are willing to make money online by selling other people's product so you will not a problem on how to find one of them. Just simply post messages on forums that you are looking for an affiliate marketer and for sure they will be the one looking for you.

Opt-in for PPC Campaigns

One way to generate rapid traffic is through Pay Per Click campaigns. Using PPC campaign will give your website instant traffic and fast sales. Google AdWords is one of the famous PPC providers today. Google displays some sponsored advertising in search results and the advertiser only pays for the ads once it was clicked. This is how PPC campaigns works.

Above are the basic marketing tips for a successful product launch online. Use these marketing tips along with SEO strategies to achieve great results in the long run.

Launching A New Product? 5 Necessary Questions to Ask   Do You Have a Product Launch Strategy?   Product Launch Copywriting Requirements   Suggestions to Launching a New Business - Discover Why It Should Start Online!   What Is Kajabi?   5 Website Savvy, Yet Simple Steps to Launch Your Product or Service